Forget the Irish Spring

One of the micro-enterprises were are firing up right now involves a soap product.  Some of these pastors who have been faithfully serving their churches have been trying to make it one meal a day.  This is common among many of the members of the church, as well.  Think about that for a minute.   What would it be like living on one meal a day?

So, we've been brainstorming strategies.  The best answer came from one of the Indian pastor who had already established a small soap making business in his village with great success.  He was thrilled to share the product and create a training module for others.  

We'll be launching this initiative with around 50 of our friends.  Raj is pulling together the initiative, networking the soap-makers, and branding product.  Read about the marketing strategy here.   Raj is my hero!  You looking at the product design.  I think it's sweet! 

Watch out Irish Spring! We're got your number and we're coming after you.